Thank you for an AWESOME Results Oriented Web Summit 2013

We are very grateful to all of the speakers, sponsors, promoters and attendees! Look for a recap of event highlights in tweets and pictures on the LevelTen blog. We also have a photo slideshow on the ROWDFW Meetup group and more photos on the Facebook page!

We'll be sending out an post-event survey to gather data to make ROW Summit 2014 even better! Enter your email address above to stay informed for next year's event!

Our keynote speaker for 2013

Vice President of Marketing, Communication and Public Relations for Alcatel-Lucent Americas and the 2011 DFW AMA CMO of the year, Allison Cerra! Allison will be presenting some research from her books - The Identity Shift and Transforming Business: Big Data, Mobility, and Globalization. She'll also have copies of her books for the audience!

Our AMAZING Speaker line-up for 4 tracks:

Friday, April 12, 2013
Curtis Culwell Center

The Results Oriented Web Summit focuses on the core disciplines for online success - content, design & user experience (UX), marketing and project management. The conference is organized by community leaders bringing together top experts in their field.

Join us all day Friday, April 12th for 25 sessions, from beginner to advanced.

Look at the schedule and plan YOUR day! Then at the event, keep your schedule with you on your mobile phone with our responsive website!

Also, registration to the ROW Summit includes registration to the Saturday, April 13 Dallas Drupal Camp for FREE! At the same venue, the Drupal Camp is a community-centered event for learning, teaching and sharing Drupal, the premier open source Content Management Framework for building marketing-leading websites and web applications.

Featured Sessions

Online Video Workshop

Content Track

Pelpina Trip and Mark Zamora will give a hands-on video workshop, where they teach you the basics of digital video production: they'll go over cameras, microphones, lights, being comfortable on camera, and the basics of interviewing. Plus, online video professional Pelpina Trip will take you though online video marketing steps and SEO practices to optimize your YouTube videos.

18 Unexpected Formulas of Websites that Win

Content Track

You have the opportunity to fundamentally change the performance of your website, if you ask the right questions. Conversion Scientist Brian Massey give you the right questions you should be asking to convert website visitors into leads and sales.

The Bruce Lee Guide to Strategic Content

Content Track

Two weeks out from a launch deadline and the client still hasn't given you approval on any content and/or will not send any content of their own. Whether you are working with small business clients or enterprises, getting companies to regularly curate, create, audit, prune while also optimizing their content for users can be difficult to sustain without the right governance in place.

Capturing Community

Marketing Track

Learn how your organization can leverage community to break through the clutter and engage your market on a more personal level, and the critical importance and business value of making sure you are the owner of the real estate where the conversation is happening.

Content is King: Make Your Business Queen

Content Track

82% of marketers are using content marketing to drive sales, offering the highest ROI and the most profitable customers. Not sure how to get started with a marketing strategy? Looking for ways to offer more effective content? Join us for an action-packed, interactive session that will get your creative juices flowing. Bring your questions and a sense of humor.

The NEW Social Event Experience

Marketing Track

The new social event is all about discovering the tools that make on site, in person interaction possible, not just plausible. We'll review a strategic way to incorporate social strategy into an event so that attendees are connected with each other before the event, develop relationships during the event, and create long lasting returns for brands and marketers once the event is over.

Agile Power Words for User Experience

Process Track

Starting from the basic Agile principles and building on Agile planning and execution methods, you will learn how to use the language and practices of Agile to build successful collaboration between Product Owner, developers, and UX designers.

Agile Roadmaps? Myth or Reality?

Process Track

Has someone asked you for a roadmap recently? An 'agile' roadmap? Before you call the Agile Police on them, let's talk about the merits and demerits of three types of longer-range planning approaches for agile endeavors: release plans, development plans, and adoption/improving plans.

Re-learning UX: What An Experienced Web Pro Should Know About Mobile UX

UX Track

Every day we hear that any company that isn't on the train to Mobiletown will suffer the fate of the dinosaurs. If you are a UX pro and you aren't working on mobile apps or optimized web sites, you will be asked sooner or later.

The Marshmallow Design Challenge

Process Track

The Challenge is a fun and instructive design exercise that encourages teams to experience simple but profound lessons in collaboration, innovation and creativity. Surprising lessons emerge when you compare teams’ performance. Who tends to do the worst? Why? Who tends to do the best? Why? What improves performance? What kills it?