Thank you for an AWESOME Results Oriented Web Summit 2013

We are very grateful to all of the speakers, sponsors, promoters and attendees! Look for a recap of event highlights in tweets and pictures on the LevelTen blog. We also have a photo slideshow on the ROWDFW Meetup group and more photos on the Facebook page!

We'll be sending out an post-event survey to gather data to make ROW Summit 2014 even better! Enter your email address above to stay informed for next year's event!

Our keynote speaker for 2013

Vice President of Marketing, Communication and Public Relations for Alcatel-Lucent Americas and the 2011 DFW AMA CMO of the year, Allison Cerra! Allison will be presenting some research from her books - The Identity Shift and Transforming Business: Big Data, Mobility, and Globalization. She'll also have copies of her books for the audience!

Our AMAZING Speaker line-up for 4 tracks:

Friday, April 12, 2013
Curtis Culwell Center

The Results Oriented Web Summit focuses on the core disciplines for online success - content, design & user experience (UX), marketing and project management. The conference is organized by community leaders bringing together top experts in their field.

Join us all day Friday, April 12th for 25 sessions, from beginner to advanced.

Look at the schedule and plan YOUR day! Then at the event, keep your schedule with you on your mobile phone with our responsive website!

Also, registration to the ROW Summit includes registration to the Saturday, April 13 Dallas Drupal Camp for FREE! At the same venue, the Drupal Camp is a community-centered event for learning, teaching and sharing Drupal, the premier open source Content Management Framework for building marketing-leading websites and web applications.

Featured Sessions

Maximizing Results: The lean approach to driving innovation, user delight, and business value.

Process Track

Agile project management has exploded over the last decade to address the failures of traditional approaches. But more is not always better. The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.

UX Evaporation: How Touch and Gesture Impact Future Designs

UX Track

With the newest technology, we are seeing the disappearance of the mouse and emergence of touch and gesture for a new age of interaction. As a designer, are you ready for this new future? What should you focus on to create these new experiences?

An Overview of Agile and Scrum

Process Track

In this one hour session we will look at the roots of the agile movement, and learn the basics of Scrum as a method to deliver anything from sales to marketing collateral to software.

Future Proofing Content

UX Track

This session will show you how organizations like the Department of Defense and Sprint use classification systems to manage massive amounts of content and keep it ready for future use.

Content is King: Make Your Business Queen

Content Track

82% of marketers are using content marketing to drive sales, offering the highest ROI and the most profitable customers. Not sure how to get started with a marketing strategy? Looking for ways to offer more effective content? Join us for an action-packed, interactive session that will get your creative juices flowing. Bring your questions and a sense of humor.

Driving Measurable Leads and Sales via Facebook

Marketing Track

Have you ever considered using Facebook ads to promote your company, get leads and make sales? Does it really work? Internationally recognized Facebook marketer, Dennis Yu, presents real examples of engagement that drives results.

The Marshmallow Design Challenge

Process Track

The Challenge is a fun and instructive design exercise that encourages teams to experience simple but profound lessons in collaboration, innovation and creativity. Surprising lessons emerge when you compare teams’ performance. Who tends to do the worst? Why? Who tends to do the best? Why? What improves performance? What kills it?

The NEW Social Event Experience

Marketing Track

The new social event is all about discovering the tools that make on site, in person interaction possible, not just plausible. We'll review a strategic way to incorporate social strategy into an event so that attendees are connected with each other before the event, develop relationships during the event, and create long lasting returns for brands and marketers once the event is over.

Agile Roadmaps? Myth or Reality?

Process Track

Has someone asked you for a roadmap recently? An 'agile' roadmap? Before you call the Agile Police on them, let's talk about the merits and demerits of three types of longer-range planning approaches for agile endeavors: release plans, development plans, and adoption/improving plans.

AFA’s Agile Journey

Process Track

In 2008 AFA’s Information Services Division (ISD) determined that Agile/Scrum would be a beneficial approach for technology project delivery. We will provide an overview of what prompted our decision, the steps we took to begin our journey, share tips for increasing the success of your Agile/Scrum deployment, provide insight and share our realized benefits.