About ROW

Websites are easy. Results are hard.

Building a truly effective online presence requires you to bring together a lot of moving parts. You have to be an expert in a multitude of disciplines, from content strategy to API integrations to social media. No wonder so many organizations have holes in their digital efforts. Wouldn’t it be great if there was just a blueprint you could follow for success? Now there is. 

We'll even do you one better: the ROW Roadshow presentations feature a complete program for building more effective websites, from strategy to implementation. In less than 24 hours, anyone can be building smarter, more effective websites.

We call it the Results Oriented Web framework, or ROW for short. To deliver the most impact in the shortest amount of time, we are doing live half-day events across the country backed by on-demand online training and tools.

The Challenges Facing Us All

Many organizations are waking up to the fact that an effective content strategy -- delivering the right content to the right person at the right time -- is vital to creating a leading web presence that delights users and management alike. While more than two-thirds of organizations know their digital marketing efforts are incomplete and ineffective, most report they don't know what to do about it.

Effective digital marketing requires an extensive array of tools and tactics:

  • Stylish, responsive website design
  • User-friendly content management
  • Blogging
  • Rich media integration
  • Webforms
  • Landing pages
  • Calls-to-action
  • Marketing automation
  • Contact segmentation
  • Content personalization
  • SEO
  • Social media
  • In-depth analytics
  • …and the list goes on.

With so many moving parts, its no wonder so many organizations either don’t know how to get started or have significant gaps in their strategies.

A Vision for Success

For more than 17 years, LevelTen has been helping organizations build results oriented websites. Working with hudreds of marketing departments, from large enterprises to startups and SMBs, we have gained unique insight into what successful digital marketing looks like and what marketers and web developers need.

Whether you call it digital marketing, content marketing, or inbound strategy, marketing on the web is a complete shift from traditional advertising. The customer is in command. They want to buy, not be sold. They want to do their own research, with great user experiences and great content personalized to match their customer journey.

At the same time, marketing departments are under pressure to show measurable ROI, increase conversions and sales, and quickly adapt to evolving technology, customer needs, and trends.

The ROW initiative is about helping organizations move beyond creating mere websites, to building a truly impactful web presence that will genuinely help your company grow.

Our Four Point Plan

1. Tools To Own Your Own Destiny

Based on the demands of leading websites, dozens of open source modules have been developed to facilitate state-of-the-art internet marketing strategies. We have even integrated the best marketing and analytics modules into a Drupal distribution, creating a holistic, easy-to-get-started content management and marketing system.

2. A Real Plan For Real Success

Realizing that organizations need more than just tools, we have also developed a set of execution methodologies to help organizations jump-start their content strategies now and build for the future.

3. Training For the Demands of Tomorrow's Websites

To help everyone get the most out of this advanced toolset and execution framework, we have developed a complete on-demand training course. In less than 8 hours anyone can learn the essentials of implementing state-of-the-art digital marketing campaigns.

4. Take It To The Streets

Everybody who wants to succeed online should be given that opportunity. So we are going out and spreading the word, person to person. It will be educational and fun, so come join us!