About the Speaker

Tom McCracken, Founder and CEO, LevelTen Interactive


Tom McCracken is a leading expert in Results Oriented Websites. He has one of the industry's deepest and most diverse backgrounds, ranging across web development, UX, marketing, content strategies and project management. Over the past 20 years, Tom has consulted on over 200 digital projects for companies such as AT&T, U.S. Bank Corp, Abbott Labs, Pratt & Whitney, ADP, E*TRADE, NEC, Nationwide Insurance, Simon & Schuster, and 
Tektronics, along with numerous small and mid-sized organizations.

His passion is helping organizations move beyond their static brochure websites into results oriented web presences that drive true, lasting business value.

  • Built first website in 1996

  • Founded LevelTen Interactive in 1999 to create results oriented websites

  • Has been programming for 30+ years in 20+ languages

  • Authored dozens of open source projects, modules and plugins, primarily focused on content strategy, marketing and UX

  • Created an Ad Age Top 100 blog with more than a million visitors

  • Certified Scrum Product Owner

  • Presented at 100+ seminars & conferences on a wide range digital topics

  • Professionally trained hundreds of developers, marketers and content strategist

  • Chaired multiple user & meetup groups including, Dallas Drupal User Group, Results Oriented Web Meetup, and Dallas Search Engine Marketing Association.

  • Engineering degree from Johns Hopkins University